Tell Your Story. Stand Out.

Talk About Your Business in a Way that Feels Right

and Takes Your Marketing to New Heights

Your business’ story is the foundation of your marketing efforts. In 30 days, we’ll craft yours, leaving you with clarity, confidence and so much more.

You’ve got a business. (Woo!) Now, you need to know how to talk about it …

Welcome to the Foundation Framework

As a business owner, you know what you do. But maybe you don’t quiiiite know how to put it into words. Even more of a reality, you simply don’t have the time to sit down and think through how to clearly + thoughtfully articulate your story.

The Foundation Framework is an exercise in going deep into your business to define its story, its impact and what makes it truly special.

The Foundation Framework is a 30-day collaborative exercise where we’ll peel back the layers of your business to get to the heart of what makes it unique.

Here’s How it Works:

Chapter One: The Intro Call

You and I will hop on a quick call to discuss the 101 and say hi face-to-face.

Chapter Two: The Questionnaire

20 questions is all it takes to get the party started.

Chapter Three: The Frame-'work’

Once I’ve got the questionnaire, I’ll get to work crafting your business’ story.

Chapter Four: The Review Stage

We’ll hop back on a call for a collaborative review session to walk through the Framework to get it just right.

Chapter Five: The Story Time

With your Foundation Framework in tow, you’ll have a brand message to lean on for as long as you do what you do.

Here’s What You’ll Get

  • ✓

    Mission Statement

    We’ll clearly summarize the essence of your business.

  • ✓

    Defined “What We Do”

    No more stumbling over describing what you do. We’ll clearly define it in a way that is easy to understand and offers clear takeaways.

  • ✓

    Defined “Who We Work With”

    We’ll describe who you work with so you can be crystal clear on your audience, and so your ideal clients can find you, too.

  • ✓

    Brand Pillars

    We’ll define the 3-5 pillars that will guide your storytelling (no more staring at a blank cursor trying to figure out what to talk about!)

  • ✓

    Boilerplate/Bio Language

    We’ll expand your mission statement into a longer boilerplate and a social media-friendly bio. No matter what marketing you do, you’ll have a way to define your business.

  • ✓

    30-Day Content Calendar

    Once you have your story, it’s time to see it in action. We’ll develop a 30-day social media content calendar to help you get started strong. (Bonus: You can reuse the template!)

Here’s Who It’s For:

The Foundation Framework is ideal for you if:

You’re in the business of serving people.

You’re brand new to marketing and talking about yourself/your business.

Your business’ storytelling pieces just aren’t connecting and you need a refresh of your message.

… and

You value marketing and prioritize showing up in your own authentic way.

You’re invested in the process. This work requires partnership.

You’re simply a good person. I like working with people I like!

I believe that everything happens for a reason.

However you got here, it wasn’t on accident. Your story has power. The way you serve is exactly what someone else needs — and what your ideal clients are looking for. In a world that offers more options, more information and more competition than ever, the differentiator is you. In fact, 88% of consumers say brand authenticity is important to them, and 81% say trust in a brand is essential before making a purchase with them.

Meet your storytelling partner:

Hi! I’m Sam

I’ve been a storyteller since I wrote a book, “Lily’s Magic Pink Robe,” in a grade school competition. As a formally trained journalist, I spent my corporate career blending well-written words with creative strategies. The output? Brand recognition. Expanded follower growth. Spurred action. Cohesive marketing and sales tactics. Confident business owners.

Having guided countless clients through their messaging and storytelling, helping you write and tell yours is why I do what I do.

  • "I've had the fortune to work with Sam twice. Can Sam kick out a story? Hell yes. The reason she can is because she is a keen and deep listener who is imaginative and then weaves it all together. I am so grateful that Sam took me through the Foundation Framework to pull out the pieces of my business story and my personal story to articulate exactly what I wanted to say to the people I serve. I also enjoy that I can paint the vision and she eloquently puts the words to "paper" for me. Thank you for shining a light on Bestola Consulting and being a part of our story!"

    Jen G., Owner/Founder, Bestola Consulting, Rise Chicago

  • "Sam's questionnaire was amazing! It really helped me to convey who I am as an attorney. Moreover, she did a marvelous job at taking my responses to the questionnaire and turning it into my very first brand! It is incredibly helpful to have some personalized language that I can now move forward with forever."

    Denise M., Attorney, Fausone & Grysko, PLC

Ready to start chapter one?

In 30 days, the Foundation Framework will equip you with:

  • Mission Statement

  • Defined “What We Do”

  • Defined “Who We Work With”

  • Brand Pillars

  • Boilerplate/Bio Language

  • 30-Day Social Media Content Calendar

  • Confidence, clarity and a roadmap to all sorts of marketing goodness

Investment: $1,500