8 Common Writing Mistakes You Might Be Making in Your Content

Writing mistakes — think errors, typos, grammar no-no’s and the like — are as common as the number of words there are in the dictionary.

In other words, they’re super common.

I get it. Words are hard! I’ve made a career off of writing and I still find mistakes in my work, question, ‘does this sound right?’ and wonder, ‘is this grammatically correct?’ multiple times per week. At least.

In your role — whether you’re a business owner, a budding entrepreneur, a savvy side hustler or have found yourself in a position where you are responsible for creating content — you need to know a few rules of the road (or, the paper) when it comes to writing clean copy.

Here are 8 common writing mistakes you might be making in your copy.

1. Using Jargon or Buzzwords

I’m just going to say it: People are generally more confused than you think they are. Which is why your copy needs to be clear, concise and easy to read. Industry terms are great when you explain them — but you have to call them out first.

Jargon might make you feel like an expert, but it can alienate your audience. Remember, your goal is to communicate, inspire and spur action — not to confuse.

2. Incorrect Dangling Modifiers

A dangling modifier is a descriptive phrase that doesn’t clearly point to the word it’s modifying. For example: “Sam read the note taped to the wall” makes it sound like I was reading a note while I was taped to the wall. (Wouldn’t that be a sight.) It should be, “Sam read the note that was taped to the wall.” Double check that you aren’t modifying the wrong subject.

3. Creating Run-On Sentences

Fun fact: I’m a sucker for writing run-on sentences. It’s easy to do! Yet the reality is long sentences can make your words really hard to read. People lose the point. They have to go back and re-read. Their attention gets cut short.

When you’re proofreading your copy, read it with ease in mind. Is there a place you can shorten one sentence into two? (Or three?)

4. Using Redundant Phrases

Redundant phrases waste space and weaken your writing. Phrases like “advance planning” (planning is always in advance) or “free gift” (a gift is inherently free) are messy. Be concise and choose words that don’t repeat the same idea.

5. Incorrect Subject-Verb Agreement

Ensuring that subjects and verbs agree in number is crucial. Even if someone can’t pinpoint why a sentence reads “off,” when your subjects and verbs don’t align, it makes for funky copy. For instance, “The list of items are on the table” should be, “The list of items is on the table.” Because "list" is singular, the verb should be "is."

6. Using Too Many Fluff Words

Fluff words are like empty calories — we love them, but they add no real value. Words like “really,” “very,” “just,” “that,” or “quite” can dilute your message. Instead, focus on strong, specific language that conveys your point clearly. Does the sentence still make sense if you remove the word? If so, cut it.

7. Omitting the Call to Action (CTA)

What do you want your reader to do after they finish reading your content? Non-copywriters often forget to include a clear, actionable CTA. Whether it's signing up for a newsletter, downloading a free guide or contacting you for more information, make sure each piece of content ends with a specific next step.

Tip: Head to the bottom of any of our blogs to see a CTA in, well, action!

8. Overlooking the Power of Proofreading

The high of finishing a piece of content feels so good. I get it. Yet before you hit “publish,” take a beat. Whether you have time to set copy aside for 10 minutes or 10 hours, come back to it with fresh eyes before you set it free. You’ll be surprised what you find.

Polish Your Content Like a Copywriting Pro

Writing is a powerful marketing tool. It can convey your story, educate, encourage action and help drive your business forward. Taking time to ensure you’re adhering to a few basics can help you make the most of your marketing efforts.

When writing all the things for your growing business becomes too much to handle, we’re here to help. From ongoing freelance work to developing the copy for your robust marketing strategy, let us help you craft your story.